Mediatrix Advertising Pvt. Ltd.

Creative Agency

Mediatrix, is a full Service Advertising & Creative Communications agency provides a comprehensive range of services based on a distinctive “Integrated Communication Design” style. While continuing to pursue innovation in the digital arena, we are active and inventive in the new & social mediums on a global scale. Our efforts are directed towards accurately identifying consumer preferences patterns, prevailing conditions in designing of communication processes so that companies can position and communicate their brands more effectively in the current competitive market environments.

Mediatrix provides integrated solution services drawing on a deep reservoir of accumulated Advertising-Communication expertise and solid relationships with Corporate & Brands spanning over decades.

Today, however, the emphasis is on the search for innovation in a new era of communication. Consequently, Mediatrix will strive to reinforce its integrated solution capabilities.

Print & Digital
Marketing Collaterals
Product Packaging
Graphics & Illustration
3D Graphics
POP/Displays

BTL (Below The Line)

BTL activities or BTL activations are a typical method utilized for "touch and feel" items, where the buyer can have a direct engagement with the brand. Innovative BTL activities or methods guarantees review of the brand while in the meantime highlighting the components of the item.

Events and Promotions

Mediatrix offers under mentioned services in event marketing:

Road Shows
Fashion Shows
On Ground Promotions
Customer / Dealer Interaction programs
Media Planning
PR Services
Marketing Consultancy
Idea Generation
Exhibitions

Brand Activation

Brand Activation, a significant part of BTL marketing, is an ideal way to build up, change or enhance a brands image. It’s a way of communicating with the crowd, of intensifying their relationship with a product or brand. Brand Activation can be used in different ways, ranging from Point Of Sales-techniques to in the field activation. Activation based on direct-response marketing will focus on generating immediate sales transactions.

Rural marketing

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. The Fast Moving Consumer Goods (FMCG) sector in rural and semi- urban India is estimated to cross US$ 100 billion by 2025. With an Indian perspective we have a huge number of people living in the rural & semi urban areas with basic means of living. The rural segment is growing at a healthy pace of 8-10 per cent per annum.

According to the third annual edition of Accenture Research, “Masters of Rural Markets: From Touchpoints to Trustpoints - Winning over India's Aspiring Rural Consumers,” rural consumers are particularly aspiring or striving to purchase branded, high quality products. Consequently, businesses in India are optimistic about growth of the country's rural consumer markets, which is expected to be faster than urban consumer markets.

Mediatrix has specialize team to take care of Rural Marketing. We understand the economy of rural & semi urban part of India. We know and have experience of how effectively we can connect brands to the rural TG.

Mediatrix has specialize team to take care of Rural Marketing. We understand the economy of rural & semi urban part of India. We know and have experience of how effectively we can connect brands to the rural TG.

Van Promotion
Jatras
Haat/Mandi
Wall Paining
Farmer Meets
Highway Dhaba

PR and Online Reputation Management (image consultancy)

Mediatrix is a cutting edge independent PR & ORM (Online Reputation Management) agency connecting consumer, corporate, technology & brands with their target audiences. We generate media endorsement & audience engagement to deliver a real commercial advantage for our clients.

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Mediatrix offers online reputation management services. A damaged reputation may impact on customer confidence, profitability, and on personal reputation.

Mediatrix works to your brief, confidentially, offering expert advice. A strong profile and reputation will satisfy those searching for you on the Internet, as well as strengthening your image, company or brand online. Our aim is to work in partnership with you, helping you to build an effective and strong reputation through Online Reputation Management.

When searching for your brand or company over 90% of people will not look further than page one in Google. Even if your website is situated at the top of the page it is important to consider whether Google ranks your brand or company owned content in the remaining nine positions on page one. These may in fact be competitor sites.

Our Social Media Offering Is Built To

Corporate reputation - A carefully nurtured reputation management programme can ring-fence against risks, and all other things being equal, enhance the competitiveness across multiple areas of strategic importance such as customers, talent, capital, resources, policy, and supply chain.
Crisis communation - It is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. In the digital world with 24X7 news cycles, a quick and effective response can make a huge difference to the final outcome. Most crises originate in the social/digital media or in regional language media. Left unattended, these escalate to inflict heavy business and reputation risks.
Digital and social - Our focus is managing online reputation through engaging online editors, professional bloggers, and active stakeholders – who are shaping narratives and impacting corporate reputations.
Media relation - The business of PR is about influencing the influencers. The media is the mother of all influencers as all influencers converge on the media platform to amplify their issues with business and other powerful constituents of society.

Research

Consumer insights bespoke research and insights

A top-line team of market researchers from varied verticals serve up market findings that represent a convergence of general feedback and contemporary facts, illumining new meanings where others would see plain facts.

We work with accurate research, as our basis for planning and strategizing that encompasses viewpoints taken from target audiences to formulate invaluable data inputs.

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.

Your marketing research will include the following steps, and in each step, I have listed common questions that are typically asked:

Problem Definition: The problem is the focus of your research. Example: Why are sales soaring in the midwest, but dismal in other parts of the country?
Data Collection Method and Needs: How will you collect the data that you will need to solve the problem? Will you use surveys, telephone calls or focus groups on the internet?

Determine Sample Method: What sampling method will you use? Sampling represents those you will collect information from. Will it be a random sampling, a sampling that contains a similar element or a natural sampling?
Data Analysis: How will you analyze the data? Will you use software or do it by hand? How accurate do the results need to be?

Determine Budget and Timeframe: How much are you willing to spend on the research and how soon must the research be complete?
Data Collection: Proceed in data collection based on answers in Steps 1- 5.
Analysis of the Data: Conduct the analysis of the data that has been collected in the previous Step.
Error Check: Check for errors in data. It is not uncommon for errors to be found in data collected. Errors can be in the sampling method, data collections as well as just analytical mistakes.
Create Your Report: The final step of marketing research is to draft a report on your findings. Your report should contain tables, charts, and or diagrams. It's important that your report clearly communicates the results that you found in your research. Your findings should lead to a solution to the problem you identified in Step 1.

Contact Us

Services

Creative Agency

Creative Agency

Traditional Media

Traditional Media

BTL (Below The Line)

BTL (Below The Line)

Brand Activation

Rural marketing

Digital Media

Digital Media

Social Media

Social Media

SOCIAL MEDIA MARKETING

SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA APPS

PR and Online Reputation Management (image consultancy)

PR and Online Reputation Management (image consultancy)

Production and Post Production-VFX

Production and Post Production-VFX

Entertainment and Sports Marketing

Entertainment and Sports Marketing

Research

Research

Consumer insights bespoke research and insights

Branded Content

Branded Content

Luxury Brand Consultancy

Luxury Brand Consultancy

Innovations

Innovations

Startups and Small Enterprises

Startups and Small Enterprises

360 Degree Marketing solutions

Experential Marketing.

Experential Marketing.